The phenomenon of digital communications has become a competitive enabler. On the one hand, it has leveled the playing field, allowing new market entrants a way to build rapid awareness. On the other hand, it has created a way for forward-thinking companies to minimize competitive threats. Market-leading brands must consider their entire communications mix and… Read more »
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Since 1996, we've helped leading brands create interactive customer experiences that drive measurable business value.
Most software systems that automate marketing campaigns are designed to be linear. They allow you to create a linear sequence of events, some based on a set number of days, some based on customer responses. A typical sequence is: create a list, send email to the list, wait several days and send another email to… Read more »
Applying game theory to marketing campaigns can be very effective. In fact, having a background in toys and games, it’s a technique that I’ve applied for years with great success. So what’s the problem with “Gamification”? It has come to imply that you should turn your marketing campaign into a game, using points, badges, and… Read more »
We’ve been working with clients to implement games or game-like programs for several years now. It’s been an up-hill battle to get games prioritized as part of the mix, but I just read an amazing statistic from MarketingProfs – It’s estimated that 70% of adults play video games during their work day. Wow! Not only… Read more »
There’s much discussion today about how to assign monetary value to the number of impressions—primary and pass-along—that social media provides. Earlier this year, Nielson and Facebook collaborated on research to understand the value of an impression. They analyzed the uptick in recall, awareness, and purchase intent related to homepage engagement ads, like becoming a fan,… Read more »
A friend recently asked me what makes a great subject line. His wife was working on an email blast for her company and she wasn’t satisfied with her subject line. He asked if I could point him to a website or two that had do’s and don’ts for subject lines. Of course there are seemingly… Read more »