As nerdy as this may sound, I subscribe to an enewsletter dedicated to grammar tips. I know it may not be possible to always follow grammar rules in 140 characters or less, but I think it is important to at least know when you are breaking rules and so I enjoy the occasional refresher on… Read more »
building brand value through data-driven marketing
Since 1996, we've helped leading brands create interactive customer experiences that drive measurable business value.
Dave Carlick was one of my early career mentors, and there were two things I learned from him that will stick with me forever. First, there’s nothing that can’t be improved by a glass of red wine, and second, assume good intentions. Assume good intentions helps you to have empathy for another’s point of view,… Read more »
The great thing about burritos is that there are endless combinations to choose from and everyone can make their own exactly as they like it. The same is true for a great cross-channel marketing campaign, there is something for everyone and each person can have their own unique experience. Chipotle’s new Scarecrow campaign is a… Read more »
Unwittingly creating an ad that goes too far isn’t new, but in the increasingly frenzied race to stand out and be noticed, it seems to me there are more and more examples of brands who mistake getting attention, for building affection. Today’s story on Adweek brings us the latest winner of the “What Were They… Read more »
We sometimes hear clients lament a limited availability of good content for their blogs or campaigns, but in reality, by taking the category leadership approach, there’s no shortage of content and tools that can be created for your brand. The key is to provide meaningful insights, research, materials, and tools that educate customers about your… Read more »
To some, loyalty marketing is the practice of offering rewards in return for repeat purchases. To us, while rewards can be a useful tool, loyalty marketing is the systematic process of moving customers to a heightened state of brand loyalty, a state in which your brand is top of mind, trusted, and thought of as… Read more »