Last week I got my first chance to try on the Google Glass, thanks to the incredibly patient teenage son of a friend. This young man is a budding app developer who has been testing his out for a few months now, and he is definitely not a Glasshole. To all the skeptics out there… Read more »
building brand value through data-driven marketing
Since 1996, we've helped leading brands create interactive customer experiences that drive measurable business value.
Recently one of our account teams ran a very successful consumer digital ad campaign through multiple channels. From the onset they recognized huge engagement from the Facebook channel, significantly higher than normal. The 3rd-month evaluation yielded some astounding results: 2700% more opt-ins 500% more conversions Why? We were using Facebook’s new mobile app ads to… Read more »
When you need to explain something that might be complex or dry, consider using a whiteboard video. Done right, whiteboard videos are an excellent format for educational content, but done wrong, they can make you feel like an eighth grader sitting in the back of English class watching a teacher diagram sentences. There are generally… Read more »
Deloitte recently published the results of its 2013 holiday survey analyzing the expected shopping patterns of U.S. consumers, gleaned from a national sample of 5,018 consumers. Here are a few key nuggets for digital marketers (summarized): – Shoppers who own and use smartphones to assist in holiday shopping expect to spend 27% more on gifts… Read more »
If you’re a B2B marketer, have a look at this McKinsey study for a quick gauge of how well your brand messages may be aligned with how customers and prospects perceive the brand strength of their suppliers. This study suggests that messaging themes including global reach, shaping the direction of the market, broad product portfolio,… Read more »
It has been a few weeks now since Apple unveiled iOS7 and most people I know who initially objected to the candy-colored Japanese cartoon style have gotten over it and come to appreciate the simplicity, the emphasis on content and the enhanced use of movement to support functionality. Those of you who aren’t user experience… Read more »