The most common form of SEM advertising employed by pharma is the non-branded promotional ad. Because these ads do not include brand, they are not required to meet the FDA requirements for generic name inclusion, dosing, indication, and most importantly, fair balance risk information, which can consume an often prohibitive amount of copy content “real… Read more »
building brand value through data-driven marketing
Since 1996, we've helped leading brands create interactive customer experiences that drive measurable business value.
By virtually any measure – production cost, cost of media space, cost per click, cost per lead, or cost per conversion, Search Engine Marketing, and particularly Paid Search, provides far and away the biggest bang for the advertising buck. In our experience, not only does SEM deliver exceedingly high value for exceptionally low cost, it… Read more »
SAP just kicked off their #42DaysofPurpose campaign with a video created by Antics Digital Marketing. The campaign will feature daily games, trivia, quizzes, t-shirt giveaways and donations to the HOPE foundation based on engagement across social media. Check out the fun at #LifeatSAP Facebook and Twitter. http://youtu.be/8lAWdWFZqQ8
CIO Review has selected Antics for its list of the 20 Most Promising Digital Marketing Solution Providers. The CIO Review editorial research team analyzed more than 1,000 companies and identified Antics as being at the forefront of next-generation solution providers for digital marketing. “Antics Digital Marketing has been on our radar for some time now… Read more »
Utility campaigns use technology to get customers more engaged with your brand. New technologies have afforded us the opportunity to think differently about marketing campaigns. By using web and mobile apps connected to behind-the-scenes computer intelligence, utility campaigns provide real value to customers, enhancing their experience with a brand. Utility marketing is kind of like… Read more »
I wrote another post about using an app to increase digital response rates (see “How an app increased conversion rates 500%”). But apps can have broader effects too, including increasing brand engagement, awareness via social sharing, and retention. For use in a marketing campaign, it’s critical that the app have stand-alone utility that supplements the… Read more »