As anyone who monitors the online buzz around their brand can attest, the sheer volume of user-generated-content can be daunting. It can be a significant undertaking to review all the tweets, posts, blogs, and discussion forums in which your brand may figure. However, we believe that it is essential for pharma marketers to keep tabs… Read more »
Monitoring and responding to user-generated-content in social media
New FDA graft Guidance on correcting independent 3rd-party misinformation provides a context for interactive communications
By Maggie Kim • Account Director, Antics Digital Marketing • September 4, 2014