The human experience

building brand value through data-driven marketing

Since 1996, we've helped leading brands create interactive customer experiences that drive measurable business value.

Optimizing your website for health care professionals

How pharma marketers can improve the performance of their HCP websites: What’s good for consumers is good for HCPs too.

By Kathryn Lewis • Director of Strategy • August 28, 2014

Healthcare Digital Marketing, Marketing Effectiveness

comScore, Inc., a global leader in digital measurement and analytics, has just released its Eighth Annual Report on Online Pharmaceutical Marketing Benchmarks. Focused on consumer sites, the findings are quite interesting, with implications that can be profitably applied to professionally targeted pharma digital communications. To download the whitepaper, visit http://www.comscore.com/Insights/Presentations-and-Whitepapers/2014/2014-Online-Marketing-Effectiveness-Benchmarks-for-the-Pharmaceutical-Industry. Learning from consumer findings and… Read more »

How to surpass pharma digital marketing benchmarks

Learn how you can improve your digital communications to beat the latest pharma metrics.

By Kathryn Lewis • Director of Strategy • August 25, 2014

Healthcare Digital Marketing, Marketing Effectiveness

comScore, Inc., a global leader in digital measurement and analytics, has just released its Eighth Annual Report on Online Pharmaceutical Marketing Benchmarks. The findings are quite interesting, with meaningful implications for pharma digital communications. To download the whitepaper, visit http://www.comscore.com/Insights/Presentations-and-Whitepapers/2014/2014-Online-Marketing-Effectiveness-Benchmarks-for-the-Pharmaceutical-Industry. The News Is Good for Pharma. We Think It Can Get Even Better. The comScore… Read more »

Benchmarks demonstrate the value of strong pharma websites

See the impact your website can have on sales and how to improve its performance.

By Maggie Kim • Account Director, Antics Digital Marketing • August 19, 2014

Healthcare Digital Marketing, Marketing Effectiveness

comScore, Inc., a global leader in digital measurement and analytics, has just released its Eighth Annual Report on Online Pharmaceutical Marketing Benchmarks. The findings show that pharma websites are a key link in the marketing ecosystem.   Pharma Branded Sites Drive Measurable Results The comScore findings show that branded pharma consumer websites have a dramatic,… Read more »

Perspective for pharma marketers on FDA’s new draft guidance for limited-character-count digital advertising

Find out how a new draft FDA guideline for limited-character-count social media opens new possibilities for pharma marketers.

By Barrie Moore • General Manager, Antics Digital Marketing • July 30, 2014

Healthcare Digital Marketing, Marketing Effectiveness

Branded promotional ads are the newest form of SEM available to pharma, courtesy of the latest (June 2014) draft guidance from the FDA. While the FDA requirements for pharma content remain exacting and demanding, the new guidelines provide an opportunity for advertisers to deploy branded promotional ads within the limited character count constraints of SEM…. Read more »

Branded SEM reminder ads for pharma: getting your name out there

Learn how pharma marketers simultaneously accommodate FDA content requirements and meet SEM character count limitations for cost-effective, branded lead generation.

By Kathryn Lewis • Director of Strategy • July 25, 2014

Healthcare Digital Marketing, Marketing Effectiveness

Branded SEM reminder ads call attention to the name of a product but make no representations or suggestions about use, thereby eliminating the need to accommodate FDA-mandated labeling and disclosure information. Search terms provide context for your brand, even though its indication cannot be included in the promotional communication itself. Keywords searched might include the… Read more »