A mix of assets can make your program more engaging and extend conversations. It can also let you leverage content in different ways to make it more valuable. How will assets work together? Which channels are appropriate for different assets? A key part of the editorial planning process is identifying which channels you will focus… Read more »
Antics Thought Leadership Planning Step 6: Define your assets and channel mix
A mix of assets can make your program more engaging and extend conversations.
By Barrie Moore • General Manager, Antics Digital Marketing • January 21, 2015