The March 12, 2015 Business Report in the San Francisco Chronicle referenced two new digital tools that are changing the face of the clinical landscape. One article noted that Stanford researchers were astonished to learn that more than 11,000 people had signed up for a vascular study using Apple’s new ResearchKit – less than 24… Read more »
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In February this year, the FDA released revised draft guidance addressing the disclosure of risk to consumers in print communications: Brief Summary and Adequate Directions for Use: Disclosing Risk Information in Consumer-Directed Print Advertisements and Promotional Labeling for Human Prescription Drug Products.The new guidelines for the “brief summary” of risk are reminiscent of another recent… Read more »
Welcome to the final post in our series on Thought Leadership Planning! If you have been following us since the beginning, you will remember that we talked about defining your objectives as narrowly as possible in our first post, Step 1 – Stating Your Objectives. Those objectives were turned into key performance indicators (KPIs) or… Read more »
People like to comment. And better yet, people like to read the comments of others. A good thought leadership program needs to embrace the two-way conversation. How will you elicit comments? How will you respond? How can you leverage the dialog to expand a conversation? There are a number of good platforms designed to help… Read more »
In our experience, deeply engaged customers can purchase 3x more and remain customers 2x longer. The problem with the term engagement is that there are many definitions and metrics used to define it. We define deep engagement as a state of active participation, moving beyond measuring easy-to-track metrics like time-on-site and repeat visits to purposeful… Read more »
Some people may actively seek out your content. But don’t count on it. To accelerate the success of your program, you need to do more than just make your content accessible. You need to actively promote it. How will you create awareness? How will you build your audience? How will you let people know when… Read more »