The human experience

building brand value through data-driven marketing

Since 1996, we've helped leading brands create interactive customer experiences that drive measurable business value.

What’s App, Doc?

New apps are changing the way that HCPs and researchers access and provide information – even the FDA has launched one of its own.

By Kathryn Lewis • Director of Strategy • April 3, 2015

The March 12, 2015 Business Report in the San Francisco Chronicle referenced two new digital tools that are changing the face of the clinical landscape. One article noted that Stanford researchers were astonished to learn that more than 11,000 people had signed up for a vascular study using Apple’s new ResearchKit – less than 24… Read more »

2015 FDA Guidance for Pharma on Disclosing Risk

Are new FDA guidelines for disclosing risk in consumer-directed print advertisements taking a page from digital?

By Kathryn Lewis • Director of Strategy • March 26, 2015

In February this year, the FDA released revised draft guidance addressing the disclosure of risk to consumers in print communications: Brief Summary and Adequate Directions for Use: Disclosing Risk Information in Consumer-Directed Print Advertisements and Promotional Labeling for Human Prescription Drug Products.The new guidelines for the “brief summary” of risk are reminiscent of another recent… Read more »

Antics Thought Leadership Planning Step 9: Measure Continuously

Look at key metrics to find insights for optimizing your program.

By Barrie Moore • General Manager, Antics Digital Marketing • March 5, 2015

Welcome to the final post in our series on Thought Leadership Planning! If you have been following us since the beginning, you will remember that we talked about defining your objectives as narrowly as possible in our first post, Step 1 – Stating Your Objectives. Those objectives were turned into key performance indicators (KPIs) or… Read more »

Antics Thought Leadership Planning Step 8: Prepare for dialog

Keep the momentum going by responding and reacting to comments.

By Barrie Moore • General Manager, Antics Digital Marketing • February 23, 2015

People like to comment. And better yet, people like to read the comments of others. A good thought leadership program needs to embrace the two-way conversation. How will you elicit comments? How will you respond? How can you leverage the dialog to expand a conversation? There are a number of good platforms designed to help… Read more »

Deep Customer Engagement

How turning readers and watchers into doers can accelerate customer value.

By Charlie Ogden • CEO, Antics Digital Marketing • February 12, 2015

In our experience, deeply engaged customers can purchase 3x more and remain customers 2x longer. The problem with the term engagement is that there are many definitions and metrics used to define it. We define deep engagement as a state of active participation, moving beyond measuring easy-to-track metrics like time-on-site and repeat visits to purposeful… Read more »