The human experience

building brand value through data-driven marketing

Since 1996, we've helped leading brands create interactive customer experiences that drive measurable business value.

Posts Categorized: Marketing Effectiveness

The Value of A/B Testing

Posted by & filed under Marketing Effectiveness.

The time to redesign one of your customer-facing marketing materials has come. Your website/newsletter template/landing page/etc. has gotten stale and you finally have time to address the issue. Keeping your materials fresh is paramount, but certain steps should always be taken before updating these assets and pushing them out to your audience. With some due… Read more »

Availability = Relevancy: Optimizing Search by Being Mobile-friendly

Posted by & filed under B2B Digital Marketing, Consumer Digital Marketing, Healthcare Digital Marketing, Marketing Effectiveness.

On February 26, 2015 Google announced some important changes to their search algorithms with regard to mobile search. In keeping with its goal of providing the most timely and relevant search results, regardless of device used, and in recognition that mobile devices are increasingly becoming the entry point of choice, Google has expanded its use… Read more »

Antics Thought Leadership Planning Step 9: Measure Continuously

Posted by & filed under Marketing Effectiveness, Multi-Channel Marketing.

Welcome to the final post in our series on Thought Leadership Planning! If you have been following us since the beginning, you will remember that we talked about defining your objectives as narrowly as possible in our first post, Step 1 – Stating Your Objectives. Those objectives were turned into key performance indicators (KPIs) or… Read more »

Deep Customer Engagement

Posted by & filed under Marketing Effectiveness.

In our experience, deeply engaged customers can purchase 3x more and remain customers 2x longer. The problem with the term engagement is that there are many definitions and metrics used to define it. We define deep engagement as a state of active participation, moving beyond measuring easy-to-track metrics like time-on-site and repeat visits to purposeful… Read more »