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building brand value through data-driven marketing

Since 1996, we've helped leading brands create interactive customer experiences that drive measurable business value.

Posts Categorized: Marketing Automation

Three Tips to Bridge the Marketing and IT Gap.

Posted by & filed under Marketing Automation.

It used to be that most marketers were pretty clueless when it came to understanding the technologies that powered their advertising and other marketing efforts. They were beholden to outside agencies or their IT departments to recommend and manage the platforms and tools that ran their websites, ad campaigns, email programs and social media efforts,… Read more »

Antics selected for CIO Review’s 20 Most Promising Digital Marketing Solution Providers

Posted by & filed under Marketing Automation, Multi-Channel Marketing.

CIO Review has selected Antics for its list of the 20 Most Promising Digital Marketing Solution Providers. The CIO Review editorial research team analyzed more than 1,000 companies and identified Antics as being at the forefront of next-generation solution providers for digital marketing. “Antics Digital Marketing has been on our radar for some time now… Read more »

The emerging trend of utility marketing

Posted by & filed under B2B Digital Marketing, Consumer Digital Marketing, Healthcare Digital Marketing, Marketing Automation, Marketing Effectiveness, Multi-Channel Marketing.

Utility campaigns use technology to get customers more engaged with your brand. New technologies have afforded us the opportunity to think differently about marketing campaigns. By using web and mobile apps connected to behind-the-scenes computer intelligence, utility campaigns provide real value to customers, enhancing their experience with a brand. Utility marketing is kind of like… Read more »

How mobile apps can work for your brand

Posted by & filed under B2B Digital Marketing, Consumer Digital Marketing, Healthcare Digital Marketing, Marketing Automation, Marketing Effectiveness, Multi-Channel Marketing.

I wrote another post about using an app to increase digital response rates (see “How an app increased conversion rates 500%”). But apps can have broader effects too, including increasing brand engagement, awareness via social sharing, and retention. For use in a marketing campaign, it’s critical that the app have stand-alone utility that supplements the… Read more »

Linear vs. non-linear marketing automation

Posted by & filed under Marketing Automation.

Most software systems that automate marketing campaigns are designed to be linear. They allow you to create a linear sequence of events, some based on a set number of days, some based on customer responses. A typical sequence is: create a list, send email to the list, wait several days and send another email to… Read more »