As I’m sure many millennials can relate, my grandparents simply can’t wrap their heads around what it is I do for a living. Their friends ask them what their grandson does for work, and they answer with something along the lines of “I’m not really sure, but I think something with computers.” While grandma isn’t… Read more »
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Posts Categorized: Healthcare Digital Marketing
Using Mobile Health Tools (mHealth) to Improve Adherence and Persistence
The Journal of Medical Internet Research (JMIR) recently published a study looking at the potential for mHealth tools to better facilitate adherence to chronic disease management. It reviewed 107 studies published in peer-reviewed journals, analyzing four categories of mHealth tools (spanning SMS, phone + software or app, phone + specific instrument or device connected by… Read more »
Availability = Relevancy: Optimizing Search by Being Mobile-friendly
On February 26, 2015 Google announced some important changes to their search algorithms with regard to mobile search. In keeping with its goal of providing the most timely and relevant search results, regardless of device used, and in recognition that mobile devices are increasingly becoming the entry point of choice, Google has expanded its use… Read more »
Leveraging the Trend toward Digital Healthcare
A majority of Americans, particularly millennials, are willing to engage in digital channels for healthcare information and management. Are you ready? The Fifth Annual “Pulse of Online Health” Survey put out by Kelton and Makovsky Health, makes it clear that Americans today are ready and willing to engage with health apps and wearable devices to… Read more »
What’s App, Doc?
The March 12, 2015 Business Report in the San Francisco Chronicle referenced two new digital tools that are changing the face of the clinical landscape. One article noted that Stanford researchers were astonished to learn that more than 11,000 people had signed up for a vascular study using Apple’s new ResearchKit – less than 24… Read more »
2015 FDA Guidance for Pharma on Disclosing Risk
In February this year, the FDA released revised draft guidance addressing the disclosure of risk to consumers in print communications: Brief Summary and Adequate Directions for Use: Disclosing Risk Information in Consumer-Directed Print Advertisements and Promotional Labeling for Human Prescription Drug Products.The new guidelines for the “brief summary” of risk are reminiscent of another recent… Read more »
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