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Posts Categorized: Healthcare Digital Marketing

Using Mobile Health Tools (mHealth) to Improve Adherence and Persistence

Posted by & filed under Healthcare Digital Marketing.

The Journal of Medical Internet Research (JMIR) recently published a study looking at the potential for mHealth tools to better facilitate adherence to chronic disease management. It reviewed 107 studies published in peer-reviewed journals, analyzing four categories of mHealth tools (spanning SMS, phone + software or app, phone + specific instrument or device connected by… Read more »

Availability = Relevancy: Optimizing Search by Being Mobile-friendly

Posted by & filed under B2B Digital Marketing, Consumer Digital Marketing, Healthcare Digital Marketing, Marketing Effectiveness.

On February 26, 2015 Google announced some important changes to their search algorithms with regard to mobile search. In keeping with its goal of providing the most timely and relevant search results, regardless of device used, and in recognition that mobile devices are increasingly becoming the entry point of choice, Google has expanded its use… Read more »

What’s App, Doc?

Posted by & filed under Healthcare Digital Marketing.

The March 12, 2015 Business Report in the San Francisco Chronicle referenced two new digital tools that are changing the face of the clinical landscape. One article noted that Stanford researchers were astonished to learn that more than 11,000 people had signed up for a vascular study using Apple’s new ResearchKit – less than 24… Read more »

2015 FDA Guidance for Pharma on Disclosing Risk

Posted by & filed under Healthcare Digital Marketing.

In February this year, the FDA released revised draft guidance addressing the disclosure of risk to consumers in print communications: Brief Summary and Adequate Directions for Use: Disclosing Risk Information in Consumer-Directed Print Advertisements and Promotional Labeling for Human Prescription Drug Products.The new guidelines for the “brief summary” of risk are reminiscent of another recent… Read more »