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Posts Categorized: Consumer Digital Marketing

2013 holiday shoppers will use a variety of digital channels to buy more

Posted by & filed under Consumer Digital Marketing.

Deloitte recently published the results of its 2013 holiday survey analyzing the expected shopping patterns of U.S. consumers, gleaned from a national sample of 5,018 consumers. Here are a few key nuggets for digital marketers (summarized): –  Shoppers who own and use smartphones to assist in holiday shopping expect to spend 27% more on gifts… Read more »

Chipotle’s new Scarecrow campaign is a cross-channel fiesta

Posted by & filed under Consumer Digital Marketing, Multi-Channel Marketing.

The great thing about burritos is that there are endless combinations to choose from and everyone can make their own exactly as they like it. The same is true for a great cross-channel marketing campaign, there is something for everyone and each person can have their own unique experience. Chipotle’s new Scarecrow campaign is a… Read more »

Harden your brand against competitive communications

Posted by & filed under B2B Digital Marketing, Consumer Digital Marketing, Marketing Effectiveness, Multi-Channel Marketing.

The phenomenon of digital communications has become a competitive enabler. On the one hand, it has leveled the playing field, allowing new market entrants a way to build rapid awareness. On the other hand, it has created a way for forward-thinking companies to minimize competitive threats. Market-leading brands must consider their entire communications mix and… Read more »