The human experience

building brand value through data-driven marketing

Since 1996, we've helped leading brands create interactive customer experiences that drive measurable business value.

Posts Categorized: Consumer Digital Marketing

Availability = Relevancy: Optimizing Search by Being Mobile-friendly

Posted by & filed under B2B Digital Marketing, Consumer Digital Marketing, Healthcare Digital Marketing, Marketing Effectiveness.

On February 26, 2015 Google announced some important changes to their search algorithms with regard to mobile search. In keeping with its goal of providing the most timely and relevant search results, regardless of device used, and in recognition that mobile devices are increasingly becoming the entry point of choice, Google has expanded its use… Read more »

The emerging trend of utility marketing

Posted by & filed under B2B Digital Marketing, Consumer Digital Marketing, Healthcare Digital Marketing, Marketing Automation, Marketing Effectiveness, Multi-Channel Marketing.

Utility campaigns use technology to get customers more engaged with your brand. New technologies have afforded us the opportunity to think differently about marketing campaigns. By using web and mobile apps connected to behind-the-scenes computer intelligence, utility campaigns provide real value to customers, enhancing their experience with a brand. Utility marketing is kind of like… Read more »

How mobile apps can work for your brand

Posted by & filed under B2B Digital Marketing, Consumer Digital Marketing, Healthcare Digital Marketing, Marketing Automation, Marketing Effectiveness, Multi-Channel Marketing.

I wrote another post about using an app to increase digital response rates (see “How an app increased conversion rates 500%”). But apps can have broader effects too, including increasing brand engagement, awareness via social sharing, and retention. For use in a marketing campaign, it’s critical that the app have stand-alone utility that supplements the… Read more »

How an app increased conversion rates 500%

Posted by & filed under Consumer Digital Marketing, Healthcare Digital Marketing, Marketing Effectiveness, Multi-Channel Marketing.

Recently one of our account teams ran a very successful consumer digital ad campaign through multiple channels. From the onset they recognized huge engagement from the Facebook channel, significantly higher than normal. The 3rd-month evaluation yielded some astounding results: 2700% more opt-ins 500% more conversions Why? We were using Facebook’s new mobile app ads to… Read more »