Deep Customer Engagement

Posted by & filed under Marketing Effectiveness.

In our experience, deeply engaged customers can purchase 3x more and remain customers 2x longer. The problem with the term engagement is that there are many definitions and metrics used to define it. We define deep engagement as a state of active participation, moving beyond measuring easy-to-track metrics like time-on-site and repeat visits to purposeful… Read more »

Antics selected for CIO Review’s 20 Most Promising Digital Marketing Solution Providers

Posted by & filed under Marketing Automation, Multi-Channel Marketing.

CIO Review has selected Antics for its list of the 20 Most Promising Digital Marketing Solution Providers. The CIO Review editorial research team analyzed more than 1,000 companies and identified Antics as being at the forefront of next-generation solution providers for digital marketing. “Antics Digital Marketing has been on our radar for some time now… Read more »

The emerging trend of utility marketing

Posted by & filed under B2B Digital Marketing, Consumer Digital Marketing, Healthcare Digital Marketing, Marketing Automation, Marketing Effectiveness, Multi-Channel Marketing.

Utility campaigns use technology to get customers more engaged with your brand. New technologies have afforded us the opportunity to think differently about marketing campaigns. By using web and mobile apps connected to behind-the-scenes computer intelligence, utility campaigns provide real value to customers, enhancing their experience with a brand. Utility marketing is kind of like… Read more »

How mobile apps can work for your brand

Posted by & filed under B2B Digital Marketing, Consumer Digital Marketing, Healthcare Digital Marketing, Marketing Automation, Marketing Effectiveness, Multi-Channel Marketing.

I wrote another post about using an app to increase digital response rates (see “How an app increased conversion rates 500%”). But apps can have broader effects too, including increasing brand engagement, awareness via social sharing, and retention. For use in a marketing campaign, it’s critical that the app have stand-alone utility that supplements the… Read more »

How an app increased conversion rates 500%

Posted by & filed under Consumer Digital Marketing, Healthcare Digital Marketing, Marketing Effectiveness, Multi-Channel Marketing.

Recently one of our account teams ran a very successful consumer digital ad campaign through multiple channels. From the onset they recognized huge engagement from the Facebook channel, significantly higher than normal. The 3rd-month evaluation yielded some astounding results: 2700% more opt-ins 500% more conversions Why? We were using Facebook’s new mobile app ads to… Read more »

2013 holiday shoppers will use a variety of digital channels to buy more

Posted by & filed under Consumer Digital Marketing.

Deloitte recently published the results of its 2013 holiday survey analyzing the expected shopping patterns of U.S. consumers, gleaned from a national sample of 5,018 consumers. Here are a few key nuggets for digital marketers (summarized): –  Shoppers who own and use smartphones to assist in holiday shopping expect to spend 27% more on gifts… Read more »