Three Tips to Bridge the Marketing and IT Gap.

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It used to be that most marketers were pretty clueless when it came to understanding the technologies that powered their advertising and other marketing efforts. They were beholden to outside agencies or their IT departments to recommend and manage the platforms and tools that ran their websites, ad campaigns, email programs and social media efforts,… Read more »

Antics Thought Leadership Planning Step 9: Measure Continuously

Posted by & filed under Marketing Effectiveness, Multi-Channel Marketing.

Welcome to the final post in our series on Thought Leadership Planning! If you have been following us since the beginning, you will remember that we talked about defining your objectives as narrowly as possible in our first post, Step 1 – Stating Your Objectives. Those objectives were turned into key performance indicators (KPIs) or… Read more »

Antics Thought Leadership Planning Step 6: Define your assets and channel mix

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A mix of assets can make your program more engaging and extend conversations. It can also let you leverage content in different ways to make it more valuable. How will assets work together? Which channels are appropriate for different assets? A key part of the editorial planning process is identifying which channels you will focus… Read more »

Antics Thought Leadership Planning Step 5: Develop a content strategy

Posted by & filed under Marketing Effectiveness, Multi-Channel Marketing.

The quality of your content is critical. It must be original, fresh, provocative, and focused. If you haven’t done it before, creating an ongoing stream of content can be daunting. But it doesn’t need to be. A content strategy that defines content attributes and creative processes will help you maximize efficiency. You need to consider… Read more »