The human experience

building brand value through data-driven marketing

Since 1996, we've helped leading brands create interactive customer experiences that drive measurable business value.

Monthly Archives:: April 2017

The Value of A/B Testing

Posted by & filed under Marketing Effectiveness.

The time to redesign one of your customer-facing marketing materials has come. Your website/newsletter template/landing page/etc. has gotten stale and you finally have time to address the issue. Keeping your materials fresh is paramount, but certain steps should always be taken before updating these assets and pushing them out to your audience. With some due… Read more »