The human experience

building brand value through data-driven marketing

Since 1996, we've helped leading brands create interactive customer experiences that drive measurable business value.

Monthly Archives:: April 2015

Availability = Relevancy: Optimizing Search by Being Mobile-friendly

Posted by & filed under B2B Digital Marketing, Consumer Digital Marketing, Healthcare Digital Marketing, Marketing Effectiveness.

On February 26, 2015 Google announced some important changes to their search algorithms with regard to mobile search. In keeping with its goal of providing the most timely and relevant search results, regardless of device used, and in recognition that mobile devices are increasingly becoming the entry point of choice, Google has expanded its use… Read more »

What’s App, Doc?

Posted by & filed under Healthcare Digital Marketing.

The March 12, 2015 Business Report in the San Francisco Chronicle referenced two new digital tools that are changing the face of the clinical landscape. One article noted that Stanford researchers were astonished to learn that more than 11,000 people had signed up for a vascular study using Apple’s new ResearchKit – less than 24… Read more »