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Monthly Archives:: March 2015

2015 FDA Guidance for Pharma on Disclosing Risk

Posted by & filed under Healthcare Digital Marketing.

In February this year, the FDA released revised draft guidance addressing the disclosure of risk to consumers in print communications: Brief Summary and Adequate Directions for Use: Disclosing Risk Information in Consumer-Directed Print Advertisements and Promotional Labeling for Human Prescription Drug Products.The new guidelines for the “brief summary” of risk are reminiscent of another recent… Read more »

Antics Thought Leadership Planning Step 9: Measure Continuously

Posted by & filed under Marketing Effectiveness, Multi-Channel Marketing.

Welcome to the final post in our series on Thought Leadership Planning! If you have been following us since the beginning, you will remember that we talked about defining your objectives as narrowly as possible in our first post, Step 1 – Stating Your Objectives. Those objectives were turned into key performance indicators (KPIs) or… Read more »