In February this year, the FDA released revised draft guidance addressing the disclosure of risk to consumers in print communications: Brief Summary and Adequate Directions for Use: Disclosing Risk Information in Consumer-Directed Print Advertisements and Promotional Labeling for Human Prescription Drug Products.The new guidelines for the “brief summary” of risk are reminiscent of another recent… Read more »
building brand value through data-driven marketing
Since 1996, we've helped leading brands create interactive customer experiences that drive measurable business value.
Monthly Archives:: March 2015
Welcome to the final post in our series on Thought Leadership Planning! If you have been following us since the beginning, you will remember that we talked about defining your objectives as narrowly as possible in our first post, Step 1 – Stating Your Objectives. Those objectives were turned into key performance indicators (KPIs) or… Read more »