People like to comment. And better yet, people like to read the comments of others. A good thought leadership program needs to embrace the two-way conversation. How will you elicit comments? How will you respond? How can you leverage the dialog to expand a conversation? There are a number of good platforms designed to help… Read more »
building brand value through data-driven marketing
Since 1996, we've helped leading brands create interactive customer experiences that drive measurable business value.
Monthly Archives:: February 2015
In our experience, deeply engaged customers can purchase 3x more and remain customers 2x longer. The problem with the term engagement is that there are many definitions and metrics used to define it. We define deep engagement as a state of active participation, moving beyond measuring easy-to-track metrics like time-on-site and repeat visits to purposeful… Read more »