The human experience

building brand value through data-driven marketing

Since 1996, we've helped leading brands create interactive customer experiences that drive measurable business value.

Monthly Archives:: February 2015

Deep Customer Engagement

Posted by & filed under Marketing Effectiveness.

In our experience, deeply engaged customers can purchase 3x more and remain customers 2x longer. The problem with the term engagement is that there are many definitions and metrics used to define it. We define deep engagement as a state of active participation, moving beyond measuring easy-to-track metrics like time-on-site and repeat visits to purposeful… Read more »