The human experience

building brand value through data-driven marketing

Since 1996, we've helped leading brands create interactive customer experiences that drive measurable business value.

Monthly Archives:: January 2015

Antics Thought Leadership Planning Step 6: Define your assets and channel mix

Posted by & filed under Marketing Effectiveness, Multi-Channel Marketing.

A mix of assets can make your program more engaging and extend conversations. It can also let you leverage content in different ways to make it more valuable. How will assets work together? Which channels are appropriate for different assets? A key part of the editorial planning process is identifying which channels you will focus… Read more »