Some people may actively seek out your content. But don’t count on it. To accelerate the success of your program, you need to do more than just make your content accessible. You need to actively promote it. How will you create awareness? How will you build your audience? How will you let people know when… Read more »
building brand value through data-driven marketing
Since 1996, we've helped leading brands create interactive customer experiences that drive measurable business value.
Monthly Archives:: January 2015
A mix of assets can make your program more engaging and extend conversations. It can also let you leverage content in different ways to make it more valuable. How will assets work together? Which channels are appropriate for different assets? A key part of the editorial planning process is identifying which channels you will focus… Read more »