The human experience

building brand value through data-driven marketing

Since 1996, we've helped leading brands create interactive customer experiences that drive measurable business value.

Monthly Archives:: December 2014

Antics Thought Leadership Planning Step 5: Develop a content strategy

Posted by & filed under Marketing Effectiveness, Multi-Channel Marketing.

The quality of your content is critical. It must be original, fresh, provocative, and focused. If you haven’t done it before, creating an ongoing stream of content can be daunting. But it doesn’t need to be. A content strategy that defines content attributes and creative processes will help you maximize efficiency. You need to consider… Read more »

Antics Thought Leadership Planning Step 3: Define the customer lifecycle

Posted by & filed under Marketing Effectiveness, Multi-Channel Marketing.

Based on your objectives, the program may be most valuable during a key phase of the customer lifecycle. But it may also add value during other phases. How will you keep people engaged as they move through the lifecycle? Shoppers, buyers, users, and advocates all have different mindsets, even when they’re the same person. As… Read more »