The quality of your content is critical. It must be original, fresh, provocative, and focused. If you haven’t done it before, creating an ongoing stream of content can be daunting. But it doesn’t need to be. A content strategy that defines content attributes and creative processes will help you maximize efficiency. You need to consider… Read more »
building brand value through data-driven marketing
Since 1996, we've helped leading brands create interactive customer experiences that drive measurable business value.
Monthly Archives:: December 2014
Being a thought leader means leading the conversation. Certainly your content can, and should, be educational, but you should also be prepared to voice some opinions or take a stand. Not all your ideas will be new or controversial, but those are the ones people will most likely pay attention to. How will you present… Read more »
Based on your objectives, the program may be most valuable during a key phase of the customer lifecycle. But it may also add value during other phases. How will you keep people engaged as they move through the lifecycle? Shoppers, buyers, users, and advocates all have different mindsets, even when they’re the same person. As… Read more »