The human experience

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Since 1996, we've helped leading brands create interactive customer experiences that drive measurable business value.

Monthly Archives:: November 2014

Antics Thought Leadership Planning Step 2: Know your market

Posted by & filed under Marketing Effectiveness, Multi-Channel Marketing.

There are limitless sources for information these days. Why is yours better and who will pay attention? Just like understanding the market potential for your products and services, you must understand the market potential for your thought leadership content. You probably already have defined audiences or personas developed, but have you mapped their information needs… Read more »

Make thought leadership a key component of your 2015 marketing plans

Posted by & filed under Marketing Effectiveness, Multi-Channel Marketing.

The impact of social media and content marketing keeps growing, which means it’s more important than ever to make thought leadership a critical component of your marketing mix. It’s not too early to start making resolutions for your 2015 marketing plans, so we have put together a thought leadership planning guide that will help you… Read more »