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Monthly Archives:: August 2014

Optimizing your website for health care professionals

Posted by & filed under Healthcare Digital Marketing, Marketing Effectiveness.

comScore, Inc., a global leader in digital measurement and analytics, has just released its Eighth Annual Report on Online Pharmaceutical Marketing Benchmarks. Focused on consumer sites, the findings are quite interesting, with implications that can be profitably applied to professionally targeted pharma digital communications. To download the whitepaper, visit http://www.comscore.com/Insights/Presentations-and-Whitepapers/2014/2014-Online-Marketing-Effectiveness-Benchmarks-for-the-Pharmaceutical-Industry. Learning from consumer findings and… Read more »

How to surpass pharma digital marketing benchmarks

Posted by & filed under Healthcare Digital Marketing, Marketing Effectiveness.

comScore, Inc., a global leader in digital measurement and analytics, has just released its Eighth Annual Report on Online Pharmaceutical Marketing Benchmarks. The findings are quite interesting, with meaningful implications for pharma digital communications. To download the whitepaper, visit http://www.comscore.com/Insights/Presentations-and-Whitepapers/2014/2014-Online-Marketing-Effectiveness-Benchmarks-for-the-Pharmaceutical-Industry. The News Is Good for Pharma. We Think It Can Get Even Better. The comScore… Read more »

Benchmarks demonstrate the value of strong pharma websites

Posted by & filed under Healthcare Digital Marketing, Marketing Effectiveness.

comScore, Inc., a global leader in digital measurement and analytics, has just released its Eighth Annual Report on Online Pharmaceutical Marketing Benchmarks. The findings show that pharma websites are a key link in the marketing ecosystem.   Pharma Branded Sites Drive Measurable Results The comScore findings show that branded pharma consumer websites have a dramatic,… Read more »