Branded promotional ads are the newest form of SEM available to pharma, courtesy of the latest (June 2014) draft guidance from the FDA. While the FDA requirements for pharma content remain exacting and demanding, the new guidelines provide an opportunity for advertisers to deploy branded promotional ads within the limited character count constraints of SEM…. Read more »
building brand value through data-driven marketing
Since 1996, we've helped leading brands create interactive customer experiences that drive measurable business value.
Monthly Archives:: July 2014
Branded SEM reminder ads call attention to the name of a product but make no representations or suggestions about use, thereby eliminating the need to accommodate FDA-mandated labeling and disclosure information. Search terms provide context for your brand, even though its indication cannot be included in the promotional communication itself. Keywords searched might include the… Read more »
The most common form of SEM advertising employed by pharma is the non-branded promotional ad. Because these ads do not include brand, they are not required to meet the FDA requirements for generic name inclusion, dosing, indication, and most importantly, fair balance risk information, which can consume an often prohibitive amount of copy content “real… Read more »
By virtually any measure – production cost, cost of media space, cost per click, cost per lead, or cost per conversion, Search Engine Marketing, and particularly Paid Search, provides far and away the biggest bang for the advertising buck. In our experience, not only does SEM deliver exceedingly high value for exceptionally low cost, it… Read more »
SAP just kicked off their #42DaysofPurpose campaign with a video created by Antics Digital Marketing. The campaign will feature daily games, trivia, quizzes, t-shirt giveaways and donations to the HOPE foundation based on engagement across social media. Check out the fun at #LifeatSAP Facebook and Twitter. http://youtu.be/8lAWdWFZqQ8