The human experience

building brand value through data-driven marketing

Since 1996, we've helped leading brands create interactive customer experiences that drive measurable business value.

Monthly Archives:: May 2014

The emerging trend of utility marketing

Posted by & filed under B2B Digital Marketing, Consumer Digital Marketing, Healthcare Digital Marketing, Marketing Automation, Marketing Effectiveness, Multi-Channel Marketing.

Utility campaigns use technology to get customers more engaged with your brand. New technologies have afforded us the opportunity to think differently about marketing campaigns. By using web and mobile apps connected to behind-the-scenes computer intelligence, utility campaigns provide real value to customers, enhancing their experience with a brand. Utility marketing is kind of like… Read more »