The human experience

building brand value through data-driven marketing

Since 1996, we've helped leading brands create interactive customer experiences that drive measurable business value.

Monthly Archives:: March 2014

How mobile apps can work for your brand

Posted by & filed under B2B Digital Marketing, Consumer Digital Marketing, Healthcare Digital Marketing, Marketing Automation, Marketing Effectiveness, Multi-Channel Marketing.

I wrote another post about using an app to increase digital response rates (see “How an app increased conversion rates 500%”). But apps can have broader effects too, including increasing brand engagement, awareness via social sharing, and retention. For use in a marketing campaign, it’s critical that the app have stand-alone utility that supplements the… Read more »

How an app increased conversion rates 500%

Posted by & filed under Consumer Digital Marketing, Healthcare Digital Marketing, Marketing Effectiveness, Multi-Channel Marketing.

Recently one of our account teams ran a very successful consumer digital ad campaign through multiple channels. From the onset they recognized huge engagement from the Facebook channel, significantly higher than normal. The 3rd-month evaluation yielded some astounding results: 2700% more opt-ins 500% more conversions Why? We were using Facebook’s new mobile app ads to… Read more »