I wrote another post about using an app to increase digital response rates (see “How an app increased conversion rates 500%”). But apps can have broader effects too, including increasing brand engagement, awareness via social sharing, and retention. For use in a marketing campaign, it’s critical that the app have stand-alone utility that supplements the… Read more »
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Monthly Archives:: March 2014
Last week I got my first chance to try on the Google Glass, thanks to the incredibly patient teenage son of a friend. This young man is a budding app developer who has been testing his out for a few months now, and he is definitely not a Glasshole. To all the skeptics out there… Read more »
Recently one of our account teams ran a very successful consumer digital ad campaign through multiple channels. From the onset they recognized huge engagement from the Facebook channel, significantly higher than normal. The 3rd-month evaluation yielded some astounding results: 2700% more opt-ins 500% more conversions Why? We were using Facebook’s new mobile app ads to… Read more »