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Monthly Archives:: November 2013

2013 holiday shoppers will use a variety of digital channels to buy more

Posted by & filed under Consumer Digital Marketing.

Deloitte recently published the results of its 2013 holiday survey analyzing the expected shopping patterns of U.S. consumers, gleaned from a national sample of 5,018 consumers. Here are a few key nuggets for digital marketers (summarized): –  Shoppers who own and use smartphones to assist in holiday shopping expect to spend 27% more on gifts… Read more »

B2B companies miss the mark with primary brand messaging

Posted by & filed under B2B Digital Marketing, Marketing Effectiveness.

If you’re a B2B marketer, have a look at this McKinsey study for a quick gauge of how well your brand messages may be aligned with how customers and prospects perceive the brand strength of their suppliers. This study suggests that messaging themes including global reach, shaping the direction of the market, broad product portfolio,… Read more »