The human experience

building brand value through data-driven marketing

Since 1996, we've helped leading brands create interactive customer experiences that drive measurable business value.

Monthly Archives:: October 2013

Deference. Clarity. Depth.

Posted by & filed under Marketing Effectiveness.

It has been a few weeks now since Apple unveiled iOS7 and most people I know who initially objected to the candy-colored Japanese cartoon style have gotten over it and come to appreciate the simplicity, the emphasis on content and the enhanced use of movement to support functionality. Those of you who aren’t user experience… Read more »

Don’t be a cliché

Posted by & filed under Marketing Effectiveness.

As nerdy as this may sound, I subscribe to an enewsletter dedicated to grammar tips. I know it may not be possible to always follow grammar rules in 140 characters or less, but I think it is important to at least know when you are breaking rules and so I enjoy the occasional refresher on… Read more »