To some, loyalty marketing is the practice of offering rewards in return for repeat purchases. To us, while rewards can be a useful tool, loyalty marketing is the systematic process of moving customers to a heightened state of brand loyalty, a state in which your brand is top of mind, trusted, and thought of as… Read more »
building brand value through data-driven marketing
Since 1996, we've helped leading brands create interactive customer experiences that drive measurable business value.
Monthly Archives:: August 2013
The phenomenon of digital communications has become a competitive enabler. On the one hand, it has leveled the playing field, allowing new market entrants a way to build rapid awareness. On the other hand, it has created a way for forward-thinking companies to minimize competitive threats. Market-leading brands must consider their entire communications mix and… Read more »
Most software systems that automate marketing campaigns are designed to be linear. They allow you to create a linear sequence of events, some based on a set number of days, some based on customer responses. A typical sequence is: create a list, send email to the list, wait several days and send another email to… Read more »