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Monthly Archives:: July 2013

Gamification is a terrible term

Posted by & filed under Marketing Effectiveness.

Applying game theory to marketing campaigns can be very effective. In fact, having a background in toys and games, it’s a technique that I’ve applied for years with great success. So what’s the problem with “Gamification”? It has come to imply that you should turn your marketing campaign into a game, using points, badges, and… Read more »