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Monthly Archives:: January 2013

What is the value of an online relationship?

Posted by & filed under Marketing Effectiveness, Multi-Channel Marketing.

There’s much discussion today about how to assign monetary value to the number of impressions—primary and pass-along—that social media provides. Earlier this year, Nielson and Facebook collaborated on research to understand the value of an impression. They analyzed the uptick in recall, awareness, and purchase intent related to homepage engagement ads, like becoming a fan,… Read more »