The human experience

building brand value through data-driven marketing

Since 1996, we've helped leading brands create interactive customer experiences that drive measurable business value.

Three Tips to Bridge the Marketing and IT Gap.

Study shows marketing often takes the lead when it comes to working with IT on digital strategy.

By Barrie Moore • General Manager, Antics Digital Marketing • November 5, 2015

It used to be that most marketers were pretty clueless when it came to understanding the technologies that powered their advertising and other marketing efforts. They were beholden to outside agencies or their IT departments to recommend and manage the platforms and tools that ran their websites, ad campaigns, email programs and social media efforts,… Read more »


Ok Grandma, This Is What I Do…

Explaining digital marketing to an analog grandma isn't easy

By Noah Blum • July 31, 2015

As I’m sure many millennials can relate, my grandparents simply can’t wrap their heads around what it is I do for a living. Their friends ask them what their grandson does for work, and they answer with something along the lines of “I’m not really sure, but I think something with computers.” While grandma isn’t… Read more »


Using Mobile Health Tools (mHealth) to Improve Adherence and Persistence

Improving mAdherence apps for chronic disease management and apps to increase persistence in general health management – three key factors for success.

By Kathryn Lewis • Director of Strategy • May 20, 2015

The Journal of Medical Internet Research (JMIR) recently published a study looking at the potential for mHealth tools to better facilitate adherence to chronic disease management. It reviewed 107 studies published in peer-reviewed journals, analyzing four categories of mHealth tools (spanning SMS, phone + software or app, phone + specific instrument or device connected by… Read more »


Availability = Relevancy: Optimizing Search by Being Mobile-friendly

How Google’s new search algorithms favor the “mobile-friendly”; is your site ready?

By Kathryn Lewis • Director of Strategy • April 21, 2015

On February 26, 2015 Google announced some important changes to their search algorithms with regard to mobile search. In keeping with its goal of providing the most timely and relevant search results, regardless of device used, and in recognition that mobile devices are increasingly becoming the entry point of choice, Google has expanded its use… Read more »


Leveraging the Trend toward Digital Healthcare

Americans are ready and willing to engage with digital healthcare apps and wearable devices.

By Kathryn Lewis • Director of Strategy • April 15, 2015

A majority of Americans, particularly millennials, are willing to engage in digital channels for healthcare information and management. Are you ready? The Fifth Annual “Pulse of Online Health” Survey put out by Kelton and Makovsky Health, makes it clear that Americans today are ready and willing to engage with health apps and wearable devices to… Read more »


What’s App, Doc?

New apps are changing the way that HCPs and researchers access and provide information – even the FDA has launched one of its own.

By Kathryn Lewis • Director of Strategy • April 3, 2015

The March 12, 2015 Business Report in the San Francisco Chronicle referenced two new digital tools that are changing the face of the clinical landscape. One article noted that Stanford researchers were astonished to learn that more than 11,000 people had signed up for a vascular study using Apple’s new ResearchKit – less than 24… Read more »