The time to redesign one of your customer-facing marketing materials has come. Your website/newsletter template/landing page/etc. has gotten stale and you finally have time to address the issue. Keeping your materials fresh is paramount, but certain steps should always be taken before updating these assets and pushing them out to your audience. With some due… Read more »
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Since 1996, we've helped leading brands create interactive customer experiences that drive measurable business value.
It used to be that most marketers were pretty clueless when it came to understanding the technologies that powered their advertising and other marketing efforts. They were beholden to outside agencies or their IT departments to recommend and manage the platforms and tools that ran their websites, ad campaigns, email programs and social media efforts,… Read more »
As I’m sure many millennials can relate, my grandparents simply can’t wrap their heads around what it is I do for a living. Their friends ask them what their grandson does for work, and they answer with something along the lines of “I’m not really sure, but I think something with computers.” While grandma isn’t… Read more »
The Journal of Medical Internet Research (JMIR) recently published a study looking at the potential for mHealth tools to better facilitate adherence to chronic disease management. It reviewed 107 studies published in peer-reviewed journals, analyzing four categories of mHealth tools (spanning SMS, phone + software or app, phone + specific instrument or device connected by… Read more »
On February 26, 2015 Google announced some important changes to their search algorithms with regard to mobile search. In keeping with its goal of providing the most timely and relevant search results, regardless of device used, and in recognition that mobile devices are increasingly becoming the entry point of choice, Google has expanded its use… Read more »
A majority of Americans, particularly millennials, are willing to engage in digital channels for healthcare information and management. Are you ready? The Fifth Annual “Pulse of Online Health” Survey put out by Kelton and Makovsky Health, makes it clear that Americans today are ready and willing to engage with health apps and wearable devices to… Read more »